Digital Marketing
SEO Tools

Five Of The Best Tools For SEO Research

Being able to carry out SEO research is vital if you are trying to rank your own website higher, or are an SEO expert working on behalf of clients according to SEO Perth. Having as much relevant information as possible will allow you to make more accurate assessments of the actions you need to take, especially in relation to keywords, backlinks and the competition. Here are five of the most popular SEO tools in use today.

#1 SEMrush: SEMrush is one of the most popular tools in the search engine optimisation arena, and most SEO experts have it as part of their research toolbox. It provides in-depth information and data on several parameters which include keywords research, organic rankings, video advertising, backlinks and paid advertising such as PPC and PPV.

SEMrush’s research results can be presented in many ways, including data tables, reports and graphs which are particularly useful when you need to present your findings to colleagues or clients.

Digital Marketing
Content Marketing

Content Marketing – the How, What, and Why

The modern world of marketing revolves around digital marketing and its many advertising opportunities. Although things like social media marketing pay per click advertising work extremely well and can drive visitors directly to your website, content marketing is also something that you should seriously consider using.

What is content marketing?

Basically, content marketing involves creation and distribution of high quality content on the internet. The idea is to create valuable content which people will read and share on social media. This helps your name get out there, and is especially valuable if you own a website or online store which is based on a high traffic volume.

It is important to note that content used for content marketing must be things which people want to look at or read. This differs from most advertising methods in that people are engaging with your content voluntarily, rather than having ads forced on them. Think about what you are including in your content, how you are creating it, and how you are going to disperse it.

Digital Marketing
WordPress Security Tips

My Top 5 WordPress Security Tips

If you own or manage a WordPress website then security should be one of your main priorities. It’s extremely important to make sure that your site remains secure. Otherwise, you could become a target for hackers, losing important data and information.

Unfortunately, a lot of WordPress beginners ignore website security, instead choosing to focus on their content and on building a community. This is a bad idea, and creating a strong WordPress security presence doesn’t actually have to be that hard.

To help you get started, I’ve put together a short list of my top five WordPress security tips, including:

  1. Regularly Change Your Password

Unfortunately, one of the worst things that can happen is for your admin password to be hacked, giving the hackers complete access to your website and its files. Changing your password regularly will reduce the risk of this happening, and I’d recommend using random alphanumeric passwords that are impossible to guess.

  1. Use A Security Plugin

Another great way to secure your WordPress website is to use a high-quality security plugin. The WordPress plugin library contains hundreds of choices, and I’d recommend using one with a lot of reviews and a good reputation.

The best WordPress security plugins come with things like malware detection and removal, daily file backups, brute force protection, and firewalls. Carefully consider your site’s needs and make sure that you choose a plugin that’s going to work for you.

Digital Marketing
WordPress Content Management System

Why Is WordPress The World’s Most Popular Content Management System?

If you know anything about web development and website creation you will know that WordPress is the world’s most popular content management system. Currently, over 33% of the world’s websites are built on WordPress, and this number is only increasing.

But, like me, you might have wondered exactly what it is that makes WordPress so special. Is it really the best content management system available, or does it just have a good name?

Well, I’ve done my research, exploring this question to bring you the top reasons why WordPress is the world’s most popular content management system. These include:

It’s Open Source

The fact that WordPress is fully open source and free to use is a huge plus in the eyes of many web developers. Being open source means that users have complete access to their site’s code files, which in turn provides complete design flexibility and great customizability.

It’s Beginner-Friendly

As far as content management systems go, WordPress is actually quite beginner-friendly, accomodating for a good team building activity for you and your website partner. It’s designed so that people can build websites with little to no coding experience, which means that you can effectively build a site without any special skills whatsoever.

In saying this, WordPress is harder to use than website builders like Wix or Weebly, but the flexibility and versatility that it provides make it a great choice.

Digital Marketing
AI and WordPress Website

How Can I Use AI To Improve My WordPress Website?

Over the past few years artificial intelligence technology has been improving rapidly. Now, it has got to a point where AI can be used by the average person for everyday tasks. As scary as this is, it’s important to take advantage of the great opportunities presented by AI, otherwise you might find yourself falling behind your competitors.

With this in mind, I decided to have a close look at a few ways you can use AI to improve your WordPress website. I considered things like design, the user experience, and streamlining business processes, and came up with the following:

Consider Integrating Chatbots

One of the biggest things to come out of the recent AI boom is chatbots. Although they haven’t quite reached a point where they can replace humans completely, modern chatbots offer an effective way to communicate with website visitors.

There are a few reasons why you might decide to include a chatbot as part of your WordPress website. On the one hand, they can effectively eliminate the need for human support staff. However, they aren’t advanced enough yet to recognise human emotions and their features tend to be somewhat limited.

Use AI Search Assistants

If you’re thinking about building a large website that people are likely to search for things on, then you should seriously consider using an AI search assistant. Recently, AI powered voice search has begun to increase in popularity, growing to become a serious competitor for traditional text-based searches.

I’d recommend getting ahead of the pack and integrating voice-search technology with your website now. AI voice search will almost certainly become a key web development feature in the future, so you may as well start getting used to it sooner rather than later.

Digital Marketing
Build A Website

What Is The Best Way To Build A Website?

If you want to build a strong online presence then the first thing you need to do is build yourself a website. Unfortunately, web design and web development can be difficult if you have no skills to speak of, which means that it can be hard to decide on the best way to build your website.

With this in mind I’ve explored some of the best website building platforms available, with a focus on complete beginners and those with little to no website building experience.

Some of the best ways to build a website include:

Using A Website Builder

In recent years website builders have become increasingly popular. Platforms like Wix, Weebly, and Squarespace have improved their services and come to offer some of the most beginner friendly website building solutions available.

Basically, a website builder is an all-included platform which allows you to create a fully hosted website. The builder itself usually takes care of all the technical details, allowing you to focus on your site’s design and content.

However, it’s worth noting that website builders can be a little on the expensive side. Even the most basic builder subscription usually costs at least $10 per month, which can be too much for those who just want to build a blog or simple business site.

Digital Marketing
Email Subscriber

5 Ways To Segment Your Email Subscriber Lists

Email marketing is a powerful and effective way to communicate with your subscribers and promote your products. There are many marketers who simply add subscribers to their lists week in week out and send out generic emails to each and every one of them. The problem with this is that sending the same message or promotion to everyone means that it will not resonate with many of them and so the email is effectively wasted.

The solution to this is to segment your subscriber list into sub-lists so that you can tailor specific messages to each group for maximum effectiveness. There are several ways you can segment your list, but here are 5 which tend to get the best results.

#1 Buyers of Specific Product Lines

Some marketers segment merely between buyers and prospects and whilst it is step in the right direction you should go even further. If you have several product lines, you should segment buyers by which ones they purchased so that you promote other products to them instead of the ones they have already bought.

#2 Open Rates

Your email autoresponder service should have the capacity to give you data which will include the frequency with which each subscriber opens your emails. Knowing this will allow you to send differently crafted emails to the segments which do open regularly compared to those that don’t. The objective is to improve your open rates amongst the latter group.

Digital Marketing
Email Marketing

How To Make A Connection With Your Email Subscribers

Talk to any seasoned exponent of email marketing about the best way to make it effective and they’ll tell you that you need to create a relationship with your subscribers. The question is, how can you do that?

If you are just starting an online business, unless you have an extremely large amount of financial backing or investment, it is likely you are starting the business yourself or possibly with a partner. This is a perfect opportunity for you to connect with your subscribers right away.

This can be done in several ways but one of the most effective is to add a personal touch to your emails instead of making them all business talk from start to finish. In other words, let your email subscriber know that there is a real person behind these emails.

If you feel comfortable doing so, you might want to add in a little bit of your personal life, by mentioning you partner, kids, family, friends or even your pets. Don’t go overboard with this but remember your subscribers are like the rest us, and so they love hearing other people’s news, especially if it’s interesting.

A great way to use your personal life is to take some of the things that have or are happening and relate them in some way to the advice you are giving your subscribers. If your emails give advice to other businesses, you might want to talk about great customer service your family received whilst eating out. Or if you are in the personal development field, you could relate a story about how a friend transformed their life using the art of goal setting.

Digital Marketing
Social Media

Two Primary Ways Social Media Helps Expand Your Business

If you have a new or existing business and have not yet started to formulate your social media marketing strategy, then the first question you must answer is ‘Why not?’.

It may be that you have not yet realised all the ways that social media can help expand your business and therefore do not see the need to use it. This leaves you at a huge disadvantage, especially when it is more than likely that competitors in your niche are using social media to gain customers that might otherwise have been yours.

To give you an insight into benefits of social media and working with a digital business consultant, here are two of the ways it can help you build and expand your business.

The first benefit is that it is very cost effective in comparison to traditional marketing methods. For many businesses advertising is one of their highest costs, so it is understandable that there may be some reluctance to start paying for social media marketing. The crucial point here is that initially, social media marketing need not cost you much at all. Creating your profiles, and building your following can be done with a very small budget and the return on this small investment can be huge.

Business Advice Digital Marketing

How Branding Can Be Heard As Well As Seen

Ask any person to describe branding to you, and they’ll most likely talk about logos, graphics, colours and web design, and they are not wrong. But according to branding & marketing expert Peter Brittain, what they, and more importantly what many business people overlook is that branding can be about more than just what people can see.

What you must realise is whilst visual branding such as logos is important for a company or business it is also possible to use audio as well to build brand awareness.

Just think of the number of companies who you can instantly recognise, simply by hearing a short piece of music, a voice, a tone or some other sound. A couple of prime examples are the four notes that you hear at the end of an Intel ad, and how about ‘I’m loving it’, being sung after McDonald’s have told you about their latest meal deal.

If you go to the movies you are bound to know that when you hear the snare drums and trumpets start playing it’s going to be a 20th Century Fox movie on the screen, and another movie company proves you don’t even need music to have an instantly recognisable audio. We are of course, referring to Leo the lion roaring twice, before the intro of every MGM movie.