Digital Marketing
Social Media

Two Primary Ways Social Media Helps Expand Your Business

If you have a new or existing business and have not yet started to formulate your social media marketing strategy, then the first question you must answer is ‘Why not?’.

It may be that you have not yet realised all the ways that social media can help expand your business and therefore do not see the need to use it. This leaves you at a huge disadvantage, especially when it is more than likely that competitors in your niche are using social media to gain customers that might otherwise have been yours.

To give you an insight into benefits of social media and working with a digital business consultant, here are two of the ways it can help you build and expand your business.

The first benefit is that it is very cost effective in comparison to traditional marketing methods. For many businesses advertising is one of their highest costs, so it is understandable that there may be some reluctance to start paying for social media marketing. The crucial point here is that initially, social media marketing need not cost you much at all. Creating your profiles, and building your following can be done with a very small budget and the return on this small investment can be huge.

Business Advice Digital Marketing

How Branding Can Be Heard As Well As Seen

Ask any person to describe branding to you, and they’ll most likely talk about logos, graphics, colours and web design, and they are not wrong. But according to branding & marketing expert Peter Brittain, what they, and more importantly what many business people overlook is that branding can be about more than just what people can see.

What you must realise is whilst visual branding such as logos is important for a company or business it is also possible to use audio as well to build brand awareness.

Just think of the number of companies who you can instantly recognise, simply by hearing a short piece of music, a voice, a tone or some other sound. A couple of prime examples are the four notes that you hear at the end of an Intel ad, and how about ‘I’m loving it’, being sung after McDonald’s have told you about their latest meal deal.

If you go to the movies you are bound to know that when you hear the snare drums and trumpets start playing it’s going to be a 20th Century Fox movie on the screen, and another movie company proves you don’t even need music to have an instantly recognisable audio. We are of course, referring to Leo the lion roaring twice, before the intro of every MGM movie.

Web Design
Ecommerce Platform

The Simplest eCommerce Platforms for Beginners

As the internet continues to expand and grow its capabilities, more and more people are starting remote or online businesses. Starting an online store is now easier than ever with a range of eCommerce platforms and dropship providers, and all you need is a few dollars and some marketing smarts.

One of the most important things when opening a new online store is getting the right eCommerce platform. Some platforms are made for large businesses or experienced designers, while others are much simpler, designed to be used by normal people who have a bit of an entrepreneurial streak. With this in mind, here are the best eCommerce platforms for people starting their first online store:


I think that Shopify would top anyone’s list of the simplest eCommerce platforms out there. It is designed to help you create your online store with the least amount of fuss possible, even if you aren’t really very technologically minded. Shopify is adaptable to any business of any size. It boasts over 1000 apps which you can use to increase the success of your store. Best of all, it’s simple!


Magento is growing in popularity as it becomes more widely known. It has two main features which make it an attractive eCommerce platform for any business of any size: it is scalable to any store size, and it is open source. The fact that it is open source means that you can add anything to your store (assuming that you have a little bit of developing knowledge). Things like statistical analysers, store tools, and even marketing features can be included at the touch of a button, allowing you to completely customise your store.

Web Design
Web Design

Single Page vs Multi Page Web Design – The Pros and Cons

In the past, multi-page web designs dominated the internet. Some websites even opted to split single articles or topics into multiple pages to keep the amount of content presented at any one time to a minimum. However, one-page website designs have begun to grow in popularity in recent times, with most quality designers offering both options.

Both single and multi-page website designs have their pros and cons, and both styles have particular function which make them attractive to certain people. When designing your website, it is important to consider both styles to decide which will have the greatest impact on your target audience. With the help of Cheap Web Design, we have outlined the major pros and cons of both styles below. Hopefully they will help you get started on your web design journey:

Multi-page design:

Almost everyone is familiar with multi-page website designs. The standard layout involves a number of pages, each covering a particular topic or part of a topic, and each accessible via a home page and/or menu bar. Multi-page web design is generally used when people have a lot of content to present, but can detract from the main focus of a website (if there is one).

Digital Marketing
Search Engine

What The Search Engines Look For In A Website

Ask anyone if they know what the search engines are looking for when they analyse a website, and 90% of the answers you’ll get will be a shrug of the shoulders. Those with a knowledge of SEO will give you better answers but they can vary between the oversimplified to the downright confusing, and everything in between.

Other than the search engines themselves, nobody can be 100% sure of every single element that the search engines look at, how it assesses them, and the importance it places upon them. To be fair to the search engines they do publish information that gives webmasters and businesses some of the core answers they need to ensure any website they are using is as SEO friendly as it can be.

There is also a lot of research that takes place, mainly by SEO agencies who create hundreds of websites, in order to analyse what happens to their ranking following specific changes which are made to that site. The information given out by the search engines plus the published research has established there are four basic elements which contribute to the ranking of any website.

Website Hosting
Hosting Services

5 Tips for Choosing a Hosting Provider

There are many, many web hosting providers out there. Some of these offer great services at affordable rates, while others are really pretty average. Choosing the right provider can be difficult if you don’t know what to look for, and poor-quality web hosting companies have been the downfall of many fine entrepreneurs in the past.

Our top five tips for choosing the best hosting provider for your needs include:

  1. Look closely at their reputation:

The reputation of a web hosting provider is probably the most important thing to look for when it comes to choosing the right one for your needs. Do your research and be aware of other people’s experienced with them. Ideally, you will choose a provider with a great reputation build over years of professional service.

Digital Marketing
Digital Agency

Hiring a Digital Agency To Create Your Email Copy

Creating the copy for email marketing campaigns is a highly valued skill as it can mean the difference between a successful campaign and a failure. For this reason, many businesses employ a digital agency who can advise on, and in most cases, create the email copy that will be the most effective for any given marketing goal.

The first benefit of using an agency is their considerable experience of running email marketing campaigns for other companies. This means they will have the data relating to open rates and sales and they will have analysed it thoroughly. In effect, this means you are benefitting from the investment that previous companies have made in their email campaigns, as their results can help the agency make your campaign the best it can be.

Digital agencies like Cybera Digital, will also have a vast archive of emails relating to all sorts of niches and all kinds of calls to action. Using this archive and other templates, they will be able to create as many emails for your campaigns as you wish.  Even better they will be able to use the templates from previous successful campaigns and tailor them to suit your niche and your company.