Creating the copy for email marketing campaigns is a highly valued skill as it can mean the difference between a successful campaign and a failure. For this reason, many businesses employ a digital agency who can advise on, and in most cases, create the email copy that will be the most effective for any given marketing goal.
The first benefit of using an agency is their considerable experience of running email marketing campaigns for other companies. This means they will have the data relating to open rates and sales and they will have analysed it thoroughly. In effect, this means you are benefitting from the investment that previous companies have made in their email campaigns, as their results can help the agency make your campaign the best it can be.
Digital agencies will also have a vast archive of emails relating to all sorts of niches and all kinds of calls to action. Using this archive and other templates, they will be able to create as many emails for your campaigns as you wish. Even better they will be able to use the templates from previous successful campaigns and tailor them to suit your niche and your company.