Digital Marketing
Content Marketing

Content Marketing – the How, What, and Why

The modern world of marketing revolves around digital marketing and its many advertising opportunities. Although things like social media marketing pay per click advertising work extremely well and can drive visitors directly to your website, content marketing is also something that you should seriously consider using.

What is content marketing?

Basically, content marketing involves creation and distribution of high quality content on the internet. The idea is to create valuable content which people will read and share on social media. This helps your name get out there, and is especially valuable if you own a website or online store which is based on a high traffic volume.

It is important to note that content used for content marketing must be things which people want to look at or read. This differs from most advertising methods in that people are engaging with your content voluntarily, rather than having ads forced on them. Think about what you are including in your content, how you are creating it, and how you are going to disperse it.

Digital Marketing
WordPress Security Tips

My Top 5 WordPress Security Tips

If you own or manage a WordPress website then security should be one of your main priorities. It’s extremely important to make sure that your site remains secure. Otherwise, you could become a target for hackers, losing important data and information.

Unfortunately, a lot of WordPress beginners ignore website security, instead choosing to focus on their content and on building a community. This is a bad idea, and creating a strong WordPress security presence doesn’t actually have to be that hard.

To help you get started, I’ve put together a short list of my top five WordPress security tips, including:

  1. Regularly Change Your Password

Unfortunately, one of the worst things that can happen is for your admin password to be hacked, giving the hackers complete access to your website and its files. Changing your password regularly will reduce the risk of this happening, and I’d recommend using random alphanumeric passwords that are impossible to guess.

  1. Use A Security Plugin

Another great way to secure your WordPress website is to use a high-quality security plugin. The WordPress plugin library contains hundreds of choices, and I’d recommend using one with a lot of reviews and a good reputation.

The best WordPress security plugins come with things like malware detection and removal, daily file backups, brute force protection, and firewalls. Carefully consider your site’s needs and make sure that you choose a plugin that’s going to work for you.

Digital Marketing
WordPress Content Management System

Why Is WordPress The World’s Most Popular Content Management System?

If you know anything about web development and website creation you will know that WordPress is the world’s most popular content management system. Currently, over 33% of the world’s websites are built on WordPress, and this number is only increasing.

But, like me, you might have wondered exactly what it is that makes WordPress so special. Is it really the best content management system available, or does it just have a good name?

Well, I’ve done my research, exploring this question to bring you the top reasons why WordPress is the world’s most popular content management system. These include:

It’s Open Source

The fact that WordPress is fully open source and free to use is a huge plus in the eyes of many web developers. Being open source means that users have complete access to their site’s code files, which in turn provides complete design flexibility and great customizability.

It’s Beginner-Friendly

As far as content management systems go, WordPress is actually quite beginner-friendly, accomodating for a good team building activity for you and your website partner. It’s designed so that people can build websites with little to no coding experience, which means that you can effectively build a site without any special skills whatsoever.

In saying this, WordPress is harder to use than website builders like Wix or Weebly, but the flexibility and versatility that it provides make it a great choice.

Digital Marketing
AI and WordPress Website

How Can I Use AI To Improve My WordPress Website?

Over the past few years artificial intelligence technology has been improving rapidly. Now, it has got to a point where AI can be used by the average person for everyday tasks. As scary as this is, it’s important to take advantage of the great opportunities presented by AI, otherwise you might find yourself falling behind your competitors.

With this in mind, I decided to have a close look at a few ways you can use AI to improve your WordPress website. I considered things like design, the user experience, and streamlining business processes, and came up with the following:

Consider Integrating Chatbots

One of the biggest things to come out of the recent AI boom is chatbots. Although they haven’t quite reached a point where they can replace humans completely, modern chatbots offer an effective way to communicate with website visitors.

There are a few reasons why you might decide to include a chatbot as part of your WordPress website. On the one hand, they can effectively eliminate the need for human support staff. However, they aren’t advanced enough yet to recognise human emotions and their features tend to be somewhat limited.

Use AI Search Assistants

If you’re thinking about building a large website that people are likely to search for things on, then you should seriously consider using an AI search assistant. Recently, AI powered voice search has begun to increase in popularity, growing to become a serious competitor for traditional text-based searches.

I’d recommend getting ahead of the pack and integrating voice-search technology with your website now. AI voice search will almost certainly become a key web development feature in the future, so you may as well start getting used to it sooner rather than later.

Digital Marketing
Build A Website

What Is The Best Way To Build A Website?

If you want to build a strong online presence then the first thing you need to do is build yourself a website. Unfortunately, web design and web development can be difficult if you have no skills to speak of, which means that it can be hard to decide on the best way to build your website.

With this in mind I’ve explored some of the best website building platforms available, with a focus on complete beginners and those with little to no website building experience.

Some of the best ways to build a website include:

Using A Website Builder

In recent years website builders have become increasingly popular. Platforms like Wix, Weebly, and Squarespace have improved their services and come to offer some of the most beginner friendly website building solutions available.

Basically, a website builder is an all-included platform which allows you to create a fully hosted website. The builder itself usually takes care of all the technical details, allowing you to focus on your site’s design and content.

However, it’s worth noting that website builders can be a little on the expensive side. Even the most basic builder subscription usually costs at least $10 per month, which can be too much for those who just want to build a blog or simple business site.

Web Design
Wordpress Blog

How Can I Monetize My WordPress Blog?

People across the world dabble in blog and website writing every single day. At a first glance, it seems like a great way to make money from home – or indeed, from anywhere else in the world! However, it isn’t as easy as everyone would have you believe. Monetizing your WordPress blog actually requires a lot of time and effort, and it certainly isn’t for everyone.

If you do want to earn a bit of money from your blog, then you need to make sure that you have a fairly decent amount of website traffic. The people who visit your website – your readers, followers, and viewers – are the people who will help you earn money from your content.

There are a number of ways to monetize WordPress blogs and websites, and the best ones for you will depend on your website and the types of content you have. Some of the more popular monetization methods include:

PPC (Pay Per Click) Advertisements

This is probably the most common website monetization method among part-time and casual bloggers. It is relatively simple, and doesn’t take a long time to set up or a lot of maintenance. PPC advertising is simple – you place advertisements on your website, and you get paid a small amount every time someone clicks on one of the ads. Payments vary according to the advertising broker you use, but generally aren’t huge.

Business Advice
Record Keeping

Record Keeping For The Ultimate Tax Deductions

When it comes to small business accounting, record keeping is everything. Accountants Australia advise that keeping decent records can help minimise your taxable income, can save you a lot of time, and can make things a lot easier when it comes time to file your tax return.

If you are struggling with record keeping, you’re not alone – most small business owners have some sort of trouble keeping the right records, and this often comes back to bite them at tax time. If you don’t really understand what your obligations are when it comes to record keeping, you should think about speaking to an experienced accountant.

What sort of records do I need to keep?      

When it comes to record keeping, there are a few things that it is absolutely essential to keep track of throughout the year so you don’t run into trouble at tax time. Some of the most important include:

  • Your expenses – When it comes to calculating your taxable income, you will need to know how much money you spent to run your business. Any and all business expenses should be recorded and kept track of. If possible, keep and tax receipts, as they will be needed as proof when you submit your tax return.
  • Income – Keeping a clear record of your income, where it came from, and how it needs to be taxed is essential, especially if you have any income from investment.
Web Design
WordPress Plugins

Must Have WordPress Plugins

Any web developer will tell you that no WordPress website is complete without a full suite of different plugins. WordPress plugins are basically tools which help you monitor your website, perform menial tasks, and which can provide helpful insight into your content and visitor trends.

With that in mind, we have compiled a list of the top five WordPress plugins:

  1. Yoast SEO

Modern search algorithms are becoming more and more complex. With increasing competition every day, it is becoming harder and harder for websites to get themselves into the top search engine results. Yoast SEO (Search engine optimisation) is a great WordPress tool which can provide SEO insights and suggestions with regards to your sites content. It can help you craft content which will perform well in search engine ratings. Any website on the first page of Google for a popular keyword is bound to do well – use Yoast to help yourself get there!

  1. Slack

If you are building some sort of website which aims for community involvement, then you may want to consider using a plugin like Slack. Slack allows you to communicate with people from around the world, and can be integrated directly into your website. It is extremely convenient, and can be used in conjunction with a suite of other tools.

Digital Marketing
Email Subscriber

5 Ways To Segment Your Email Subscriber Lists

Email marketing is a powerful and effective way to communicate with your subscribers and promote your products. There are many marketers who simply add subscribers to their lists week in week out and send out generic emails to each and every one of them. The problem with this is that sending the same message or promotion to everyone means that it will not resonate with many of them and so the email is effectively wasted.

The solution to this is to segment your subscriber list into sub-lists so that you can tailor specific messages to each group for maximum effectiveness. There are several ways you can segment your list, but here are 5 which tend to get the best results.

#1 Buyers of Specific Product Lines

Some marketers segment merely between buyers and prospects and whilst it is step in the right direction you should go even further. If you have several product lines, you should segment buyers by which ones they purchased so that you promote other products to them instead of the ones they have already bought.

#2 Open Rates

Your email autoresponder service should have the capacity to give you data which will include the frequency with which each subscriber opens your emails. Knowing this will allow you to send differently crafted emails to the segments which do open regularly compared to those that don’t. The objective is to improve your open rates amongst the latter group.

Digital Marketing
Email Marketing

How To Make A Connection With Your Email Subscribers

Talk to any seasoned exponent of email marketing about the best way to make it effective and they’ll tell you that you need to create a relationship with your subscribers. The question is, how can you do that?

If you are just starting an online business, unless you have an extremely large amount of financial backing or investment, it is likely you are starting the business yourself or possibly with a partner. This is a perfect opportunity for you to connect with your subscribers right away.

This can be done in several ways but one of the most effective is to add a personal touch to your emails instead of making them all business talk from start to finish. In other words, let your email subscriber know that there is a real person behind these emails.

If you feel comfortable doing so, you might want to add in a little bit of your personal life, by mentioning you partner, kids, family, friends or even your pets. Don’t go overboard with this but remember your subscribers are like the rest us, and so they love hearing other people’s news, especially if it’s interesting.

A great way to use your personal life is to take some of the things that have or are happening and relate them in some way to the advice you are giving your subscribers. If your emails give advice to other businesses, you might want to talk about great customer service your family received whilst eating out. Or if you are in the personal development field, you could relate a story about how a friend transformed their life using the art of goal setting.