Assuming you are following the established and sensible advice that you should not design and build your website yourself, you should now be considering which skills, talents and services a web design company should be able to offer you.
Before you choose any of them here are some of the core factors you should take into consideration.
#1 Programming and Functionality
No matter how stunning the graphics might be across your site, they are worthless if the website doesn’t function properly. Nothing will have visitors to your site leaving quicker than pages, links and other functions that do not work. It is not only frustrating for visitors but the impression it gives them of you and your business is entirely negative. Ensure any web designer you are considering can show you evidence that their programming skills are at a sufficient level for the needs of your website’s operation.
If your web design company has copywriters that can work on the copy within your site it can be a huge bonus. So many businesses lose out because they fail to see the benefits of well-written copy on all their site’s pages. Good copy will keep visitors on your site for longer, and will certainly be more effective in getting them to take action such as subscribing to your email list or making a purchase.